Marketing numbers have performed worse than we expected this year.Let’s take a look at how you can use transitions to improve your non-fiction writing. Transitions don’t just help fiction readers. The use of so in the second construction makes clear to the reader that the gap in time between the call and the visit was a direct result of the over-reaction. So, she waited two days after the first phone call to visit. Mindy thought her mother was over-reacting to her predicament.She waited two days after the first phone call to visit. Here’s another example of transition word usage in fiction writing: By adding the transition word although and combining the two sentences, the second construction makes it clear that avoiding the dining hall had consequences for Mark. The first construction reads as choppy, two disparate ideas connected solely by proximity. In the second construction, you understand how the two ideas are related. Mark tended to avoid the campus dining hall where his former friends hung out, although he loved its food.Mark tended to avoid the campus dining hall where his former friends hung out.Let’s take a look at some of these words in context to better examine how they work. Since we know these events are connected and happening at the same time, we feel more tension for what's about to happen. The addition of at the same moment also clarifies the connection between the ideas for the reader. The rewrite leads you smoothly between two related, but different thoughts. The first illustration is short and choppy. We see the action in a wider lens: the ball goes into the street just as a car comes careening around the corner. The rewrite uses a transition phrase to show when the event happened. At the same moment, a speeding car came around the corner. Rewrite: The boy kicked the ball into the street.Original: The boy kicked the ball into the street.Here’s an example of a well-placed transition: Transition words clarify the relationship between what you just said and what you're about to say for your readers. When used correctly, they keep up the flow of your writing as you shift in meaning, tone, and ideas from one sentence or paragraph to another. They help readers follow your train of thought without becoming bogged down trying to discern your meaning. Transition words are the road signs in writing. Words and phrases like similarly, nevertheless, in order to, likewise, and as a result show the relationships between your ideas and can help illustrate agreement, contrast, or cause and effect. How would you follow the right route if you didn’t have a sign showing you which way to go? Imagine a road with no street signs to point the way.
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